Studio
Ready
For women who are done waiting to begin.
You have the training. You have the passion. You have a vision that keeps waking you up at 2am.
What you need now is the roadmap — and someone who's already walked it.
For the qualified instructor who knows she's ready for something of her own.
10 Things I Wish I Knew Before Opening My Studio
The honest ones. Not the Instagram version.
What's inside- Why your first clients won't come from where you expect
- The pricing mistake that nearly broke me — and how to avoid it
- What to set up before you open your doors (not after)
- Why "build it and they will come" is a lie
- The one thing every sustainable studio has in common
- How to create community before you have a community
- What I'd tell my day-one self about money
- The scheduling decision that changed everything
- Why your niche isn't your limitation — it's your superpower
- What "ready" actually looks like (hint: not what you think)
Free · Instant Download
The Starter Guide
Start here.
It's completely free.
Before you invest in anything else, get grounded in what actually matters. This guide distils years of hard-won studio experience into the ten things that shift everything — delivered straight to your inbox, no strings attached.
Get the Free Guide
You might be exactly who I'm talking to.
You're qualified and ready — but stuck
You have the certificate. You have the skills. You just don't have the roadmap to make it a real business.
You're undercharging and you know it
You're giving more than you're getting back. You want to fix that without losing the people you love teaching.
You want something of your own
Not someone else's studio, someone else's rules. Yours. Intentional, beautiful, and built around the life you actually want.
You've been piecing it together yourself
YouTube. Facebook groups. Advice from people who've never run a fitness business. You're exhausted and you haven't even launched yet.
You want a mentor, not a course
You don't want 47 modules and a Slack group. You want real, specific, practical guidance from someone who's actually done it.
You're almost ready to begin
You just need someone to tell you honestly: what to do first, what to skip, and what will make the biggest difference fastest.
The Studio Ready
Blueprint
Everything you need to open and run a sustainable boutique movement studio. Four comprehensive chapters that take you from vision to viable — written by a studio owner who's been doing this for years and learned most of it the hard way.
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Chapter One
The Vision & Viability Framework
Clarify exactly what kind of studio you're building and whether it will actually work — before you sign a lease or spend a dollar.
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Chapter Two
The Pre-Opening Checklist
Every practical thing you need to set up before you open your doors. Systems, legals, scheduling, software, insurance — in the right order.
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Chapter Three
Building Your Client Base
How to find your first clients, keep them, and build a community that actually sustains your studio long-term. Without running on empty.
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Chapter Four
The Sustainable Studio Model
Pricing, scheduling, capacity, and the financial decisions that determine whether you build something you love or a job you resent.
The Studio Ready
Blueprint
This is the guide I wish I'd had on day one. Practical, honest, and written specifically for boutique movement studios — not a generic business template.
AUD $27
One-time · Yours forever Get the BlueprintInstant download · PDF format
Studio
Foundations
The guided programme for women ready to build.
The Blueprint gives you the roadmap. Studio Foundations walks you through it — step by step, with Jennifer beside you. A small-group guided programme for women who are done planning and ready to open their doors. Details coming soon.
Founding members get early access and a rate that never increases.
I built something I love. I want to show you how.
I'm Jennifer Lyddiard — yoga, Pilates, barre and strength coach, and owner of Gumtree Wellness & Movement in Murrumbateman, NSW. I've been in the movement industry for years, and I've made most of the mistakes so you don't have to.
I know what it's like to love what you do and have no idea how to turn it into something financially sustainable. I know the exhaustion of undercharging. The overwhelm of doing everything yourself. The guilt of wanting more when you already love your work.
Studio Ready exists because I kept answering the same questions from women just like you — and I realised the answers deserved a proper home.
Start with the Free Guide
Get your free guide
and start today.
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